To hear music producer George Martin tell it, Frank Sinatra "exploded" when he was first shown the cover design of his 1958 record, Come Fly with Me. He likened the pamphletlike vignette—a painted caricature of the singer in a broad-banded hat and a clearly labeled TWA jet in the background—to a free promotion for Trans World Airlines, presumably conceived in a secret deal between the airline and the recording company, Capitol Records. "He called [producer Voyle] Gilmore every name under the sun," Martin remembered. Despite Sinatra’s disdain for the commercialized cover image, the album went forward as designed. The record reached number one on the Billboard chart in its second week, was nominated for the Grammy Award for Album of the Year in 1959, and helped rebound Sinatra’s slightly waning career. With songs like "South of the Border," "April in Paris," and "Let’s Get Away from It All," the album indubitably gave TWA, and the burgeoning air travel industry, quite a boost as well. No matter the cover, the album would have sounded just as smooth and risen just as high.

But what I’m really getting to is that the sky’s the limit on what we will be bringing you each month in The Robb Report Collection. In addition to what you have come to expect—the finest automobiles, home design, real estate, and accessories—you will now find a bevy of other acquisitions to be had and realms to ponder, including art, antiques, auctions, custom services, home electronics, and individual room tours, traditional to far-out. You will see fashion, gadgets, gear, and our new engines department, which entails anything that goes, from motorcycles to fun boats to personal jets. We will bring you the most unexpected, and the most indulgent. We will, as we have in the past, only present to you goods of style and substance, and of the most thoughtful caliber. So let’s go where the air is rarefied. Come fly with me, let’s fly, let’s fly away.