To the casual observer, the
Creative Workshop building doesn’t look like it has anything to do with cars.
Housed in a former grain barn in Dania Beach, Fla., this high-end customizer and
restoration business looks like it might be the sort of place you go to make
candles or build your own teddy bear. There are no oil spots on the pavement
outside, no truncated ’57 Chevy jutting out of the wall above the entryway like
a trophy elk. Then you notice, parked unassumingly next to the gate, patiently
awaiting its turn at the full, frame-off treatment … is that a Vauxhall Victor
station wagon?
Stepping through the door, you immediately realize that this is
probably where Santa’s elves conjure four-wheeled toys on a big-boy scale. You
enter through a library filled not only with historic automotive tomes and
Americana, but also a 1924 Citroën 5CV. Dead ahead is a tiny, violently red
two-seater awaiting a final touch—it’s an early ’50s Stanguellini. Turn left up
a short flight of stairs and the view opens up into the main work area, where
rows of rare cars sit in various stages of rejuvenation: a 1955 Eldorado is
parked next to a 1967 Jaguar E-Type; a modified Corvair Corsa faces a mongrel
rat rod used to test the imagination and skill of new hires. About 20 feet away
from the rat rod, work is in progress on a unique Ghia-bodied Abarth original
that’s destined for Pebble Beach when it’s finished. This is a place where
you might find a Ferrari GTO or a Pontiac GTO, depending on the week.
The Creative Workshop has only been around for five and a half
years. In that time, owner Jason Wenig has cemented his shop’s reputation as
a world-class restoration business, an establishment that can handle esoteric,
concours-level projects like the Abarth. Wenig, a former advertising executive,
founded the Creative Workshop when he decided to try forging a new career that
would draw on his encyclopedic old-car knowledge and hands-on fabrication
skills. "My wife and I said, ‘We have a choice: We go back to corporate or we do
something nuts,’" Wenig says.
From the beginning, Wenig staked his claim at the high end of
the restoration market, which is a perilous path for a start-up to take. "It’s
scary when you have 100 potential customers and 99 walk out the door because
they can find someone else to do it cheaper," he admits. "But that one person
understands craftsmanship and says yes. And then word spreads about the work you
do."
Word about the Creative Workshop eventually spread to a Texan
named Barry Smith, who called Wenig two years ago with an interesting proposal:
He wanted a replica Ferrari TR59, and had a $200,000 budget to build one from
scratch. "Unbeknownst to me, Barry called five other places, too," Wenig
says. "They all told him they couldn’t do it. I told him that I could do it, but
I wouldn’t. Because I don’t build replicas."
But a project of this potential importance to his business
caused Wenig to ponder how he could take the job, while remaining true to his
aesthetic principles. His solution was to call Smith and accept the assignment,
hoping that during the build process, Smith could be convinced of the merit of a
one-of-a-kind automobile that evokes 1950s Italian racers without overtly
replicating any specific model.
"I’d watched the Victory By
Design show about the 1960 Ferrari TR probably 25 or 30 times," Smith says, "And I
thought, ‘I want that car.’ But even if you had $13 million to spend on one of
the two still in existence, what are you going to do? You’re not going to drive
it. So I wanted a car that looked like that, but was state of the art
underneath."
More than 6,500 man-hours later, that’s essentially what Smith
got, though the finished product ended up in a far different conceptual place
than where it began. "Basically, on Jason’s advice, we modified the original
concept," Smith says. "This is the best of all worlds. By drawing on various
influences, we came up with a hell of a lot better-looking car. I have a car
that I can drive, and really enjoy. And it’s not a replica."
The removal of the word "replica" from the mission brief
explains why this sinuous, Italianate shape, rendered superleggera-style in
hand-pounded aluminum and looking as Mediterranean as a plate of linguini fra diavolo, is stuffed with a big Bavarian motor. "I asked myself, ‘How do I build
a car that’s reliable, has performance, and is not a replica?’" Wenig recalls.
"How do you immediately get as far as possible from that? By not using a Ferrari
engine. And the sexiest, coolest powerplant that’s not a Ferrari? The BMW V-12."
This particular BMW engine started life in an 850ci and has
since been balanced and blueprinted, honed, and chamfered to a level never seen
at the factory. The heads are a special high-performance design provided by BMW,
and the fuel injection system—with its dozen individual injectors crowned by
velocity stacks—is gorgeous enough to warrant a window in the hood. Not just a
looker, the motor produces 450 hp. "It’s an 8,000 rpm, screaming V-12," Wenig
says. "You get this thing past 5,000 rpm, your religion will change."
The Sport Speciale weighs only 2,230 pounds, giving it a better
power-to-weight ratio than cars like the Ferrari 430 Scuderia and Lamborghini
LP640. While the Sport Speciale is rife with genuine Italian racing
components—Marchal headlamps, Carello turn-signal lights, Magneti Marelli
switches and even original 1950s Ferrari diamond-pattern underhood
insulation—the major drivetrain parts are modern. The tube-frame chassis
includes four-wheel independent suspension with coil-over shock absorbers, front
Brembo and rear Wilwood racing brakes, as well as an Auburn limited-slip
differential (an important feature, since the skinny Vredestein tires are
period-correct in their dimensions). "But where it didn’t impact safety or
performance, I erred on the side of using original parts," Wenig says. "Like the
wheels. Wire wheels are fine, functionally, so these were made by Borrani from
the tooling they used in the ’50s."
Wenig produces the Sport Speciale’s key (a slender, old-school "nail-type"
key that’s paired to a Sipea ignition switch—no generic golf cart ignition here)
and the V-12 snarls to life. It’s time for a ride.
Pulling into traffic, there are a few burps and hiccups from
the monster motor as it warms to operating temperature. Wenig explains that
there’s still a bit of electronic fine-tuning to be done on the fuel injection
system, but the V-12’s minor petulance actually lends a proper air of nostalgia
to the experience. After a couple miles, the big BMW is purring and a gap opens
in traffic. Wenig nails the throttle and the row of traffic lights stretching
into the distance immediately begin scrolling forward, accompanied by a wailing
soundtrack not of this era—a high-strung V-12 singing through vintage Ferrari
Ansa tips. One could be forgiven for thinking this motor was born in Italy.
Merging onto the highway, Wenig pitches the tail out with a
stab of throttle and easily collects the ensuing slide. With the narrow,
high-profile tires, slip angles can be explored without the neck-snapping
suddenness of grippy modern rubber. As the speed climbs, there’s an overwhelming
sense of exposure—you’re not ensconced in a polite, sanitized capsule, watching
the world rush by through the high-def display of a triple-laminated flush-fit
tinted windshield. You’re out there, feeling the wind, hearing the intake howl,
and exhaust crackle. Hang an arm over the low-slung door and you can literally
touch the pavement.
Imagine this car tearing around the Nürburgring, and you will
have newfound respect for the guys who raced cars like this back when engine
technology was several decades ahead of brakes, suspension, or safety gear.
These two seats are gateways to exhilaration and fun, but also inspire an
undercurrent of genuine fear. (That nacelle behind the driver’s seat houses the
fuel filler neck, not a roll bar.) And that’s the point—to replicate the
experience of a 1950s Italian racer, not a particular car.
It’s anyone’s guess what kind of money this car might fetch on
the open market, but suffice it to say that the finished product nearly tripled
Smith’s original budget. Still, he says, "I’d do it all over again tomorrow.
Jason’s a good guy, and hell-bent on the integrity of what he does." Hence
the $600,000 price tag. "If Jason needs a screw for a headlight cover," Smith
continues, "He doesn’t go to the hardware store—he makes a screw."
For his part, Wenig harbors distaste for the idea of cars as
commodities, saying, "It bothers me that our love affair with cars has become so
intrinsically bound up in dollar value." But the fact is that the custom market
has begun to respond to cars like the Sport Speciale, European-influenced
one-offs with no provenance except their own style and craftsmanship. Witness
the Blastolene B-702 roadster, another American custom that evokes 1930s French
machinery. Despite its Oregon assembled-car title, the Blastolene sold at
Barrett-Jackson for $522,500.
"There are people out there who already have the cars they
want, and say, ‘What next?’" notes Wenig. "Custom cars are a hot trend, but what
if you don’t want a ’32 Ford, if you want something European in flavor? [This
is] an area of custom cars that’s not yet fulfilled." Until now, that is,
because although Smith started out seeking a replica, he ended up with an
original.
The Creative Workshop, 954.920.3303,
www.thecreativeworkshop.com