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  Cordero Studios

Luxury Transportation: JetVan for the Jet Set

Gary Witzenburg

June 1, 2005

The best part of the JetVan is its custom-designed interior: a state-of-the-art mobile office married to a top-of-the-line home theater—an executive jet for the road. “The substantial application of lightweight aviation materials is apparent in our work,” Becker says. “Until now few have been used in automobile conversions, partly because we’re innovating and partly because of the expense of those materials. We’re not trying to outdo our customers’ private jets or luxury cars, but we are trying to provide a seamless transition from one to the other. A vehicle like this looks and feels like the rest of their world while fulfilling their needs for room, privacy, and function.

One thing Becker learned along the way is how to please A-list artists such as Burt Bacharach, Cher, and Barbra Streisand. “They’re not just kicking back and enjoying music or a movie,” he says. “They’re listening to their own stuff and dissecting it. To say that they’re critical would be very accurate, so we have been well schooled in how to satisfy their standards. We got schooled in video as well by some of the entertainment industry’s top performers, managers, producers, and directors. (Click imatge to enlarge)

The outcome is that we can compete well with a high-quality home entertainment environment,” he continues. “The music can be powerful but must be stress-free—good at high volume but very accurate, very rich, and very comfortable to listen to. That’s what our customers expect video-wise as well.

In the 1980s, the company began developing and building its own parametric equalizers for acoustically tuning each vehicle’s interior. “When we’re finished,” he says, “it’s what the entertainment industry calls ‘voicing a room.’ Once you’ve got the basic room as good as you can get it, the next step is to correct any problems, which has been done with parametric equalization in sound studios, theaters and high-quality home environments for a generation. It’s the guy in the back of the concert with the big mixing board—an absolutely vital element.

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