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Location: San Francisco

Marco R. della Cava

March 1, 2008

Often, that duel pits local against local, says Richard Sax, a 30-year Bay Area real estate veteran, currently with Pacific Union/Christie’s Great Estates. "A large number of folks on the market are longtime San Francisco residents who might now be empty nesters and are looking to finally get the house of their dreams," he says. "They tend to know precisely what houses are truly worth what prices. They tend to be more cautious."

Sax also agrees that this could be a good time to look at the San Francisco market: "It’s a romantic place where everyone wants to be, and it’s also a place where you can’t exactly add more housing. What you see is what’s available. So you know your investment is lasting."

San Francisco may be synonymous with romance, but it’s also often mentioned in the same sentence as the dreaded E-word: earthquake. Famously, parts of the Marina District—built on fill—pancaked during the 1989 quake, as did some of the city’s freeways. But there’s a silver lining. That experience served to tighten San Francisco’s already stringent building codes; any home that has undergone a recent renovation meets some of the strictest standards in the business (a bit of a consolation to those concerned about Mother Nature impacting their newest investment).

In the end, as any Bay Area denizen will tell you, there’s no use trying to predict the unpredictable. Instead, what most San Franciscans focus on—to the point of obsession—is the good life. Sure, they work, but that’s just a way to generate funds to indulge in great wine in nearby Napa, a hike in the Sierra Nevada, a speedboat outing on Lake Tahoe, a mountain biking escape outside Orinda or...well, the list, incredibly, goes on.

Facts & Stats

How Sweet it Is
The lap of luxury doesn’t get any cozier than a single-family residence perched atop Pacific Heights that was built in 1912 for sugar baron Adolph Spreckels. What do you get for $25 million? A Neoclassical mansion that meets tough seismic standards, while preserving the wood-bathed charm of an era long gone. It features six fireplaces, five bedrooms and bathrooms, a media room with its own dining and cooking areas and, in a nod to a 1912 pastime, a sewing room. There are also massive private gardens and views to kill for—from the Golden Gate Bridge to Russian Hill. Contact Sotheby’s International Realty San Francisco Brokerage, 415.296.2239, www.sothebysrealty.com

On the Waterfront
If watching regattas is your thing, but buying a sailboat isn’t where your budget is at, condominiums in the Marina District—where rooftops often double as resident gathering spots for everything from sailing events to Blue Angels fly-bys—are the way to go. Typical of what’s available is a $1.8 million, three-bedroom, three-bath unit with a large den and fireplace for those chilly, foggy nights (the sound of the bay’s omni-present foghorn is free). Meant for well-heeled singles or starter families, this offering is about average in both price and space for an apartment in the Marina, a neigh-borhood where standalone homes fetch $4 million or more. In the past six months, 13 homes in the Marina have sold for an average of $3.29 million, spending around 27 days on the market, at a cost of about $1,051 per square foot. Another Marina condo currently on the market is priced at $1.7 million. Contact Pacific Union/Christie’s Great Estates, 415.345.3752, www.christiesgreatestates.com

Keeping it Green
If you’re interested in creating your dream home in San Francisco and have green practices in mind, get the low-down on everything from the area’s building codes to names of top builders at Berkeley-based Build It Green: 510.845.0472, www.builditgreen.org

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