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  Ed Fotheringham

Smart & Wired: Public Display of Affection

Karen J. Bannan

March 1, 2005

The u.s. department of defense (DoD) developed technology for a Global Positioning System—or GPS—as a way for the military to track and locate objects or people. Using radio signals, ground stations and 24 satellites, GPS was designed to coordinate an exact location on Earth in an infinite number of scenarios, whether for rescue missions or for tracking troops, in the thickest jungle or the most windswept desert.

In the 1980s, GPS technology opened up to civilian use. Companies such as LoJack Corp. of Los Angeles—which offers a GPS-based stolen car retrieval service—and Detroit’s OnStar Corp.—which uses GPS to locate drivers in crisis—were quick to take advantage of the technology. Still, it is safe to say that few GPS developers could have foreseen how many civilians would eventually use GPS technology on a daily basis.

Today, thanks to improved software, cheaper GPS hardware and the introduction of wireless Internet access, everyone from fishermen to golfers to businesspeople uses GPS in conjunction with handheld devices such as cellular phones and PDAs. And since you can buy GPS add-ons for your existing PDA, there is a GPS option out there for anyone. “GPS can be used at the office and during personal recreational activities,” explains David Linsalata, associate analyst for mobile devices at Framingham, Mass.-based research firm IDC. “The handheld market has been very flat over the past few years, but GPS is causing excitement in this market again. GPS opens up a lot of possibilities.”

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