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Special Equipment: Very Hush-Hush

Paul Meyers

August 1, 2007

The words are written on the sidewall: Luxury Touring. Make no mistake, Toyo’s latest tire, the Versado LX, is not an addition to the Proxes performance line, it is the first premium tire offered by the Japanese brand. Built for a comfortable and quiet ride, the Versado LX boasts Toyo’s patented Silent Wall technology. In many conventional tires, sound waves called "pipe resonance" emanate from the tread channels. (Click image to enlarge)

"A lot of tires create an annoying hum in the cabin, like a flute," says Toyo Engineer Kevin Arima. "The new groove technology in the Versado LX reduces that tire noise." The innovative technology stifles that noise with thousands of vertical serrations along what Arima calls the "groove wall." The silencing effect is notable even on the already quiet BMW 750Li. The high speed-bumps that separate the four-lane San Diego freeway can still be felt when changing lanes, but tire noise remains unheard. And with a larger rubber contact patch on the outside of the tire, for increased lateral grip, Toyo does not overlook the performance requirements of a premium tire.

Designed as an all-season tire, the Versado LX is currently available at over 2,000 dealers nationwide. The new tire comes in four sizes—from 15-inches to 18-inches—and four speed-ratings, ranging in price from $91 to $200 per tire.

Toyo Tires
www.toyo.com

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